Dzikie Dobro — website

People who visit dzikiedobro.pl want to learn something about the forest, wildlife and game meat. Advertising doesn't interest them. So the site had to teach first, and present where to buy game meat in a way that doesn't drown out the content.

The visual design was prepared by Klar Studio. We built it as a working WordPress website: front-end, content structure, educational and sales sections, and the mobile version. Typography, layout and interactions were implemented exactly as the art director designed them.

The most important part of the site is a calendar showing what is happening in the forest in a given week: the rut, the first mists, St. Hubert's Day, wildlife saving energy for winter. It isn't a plugin but a module designed and coded specifically for Dzikie Dobro.

On the site, entries stand side by side like book spines, with their titles set vertically. The calendar opens on today's date and slowly moves on by itself. You can drag it with a mouse or a finger, and a clicked entry expands into an illustration and a short text. A bar under the timeline shows where in the year we are.

Festivals and meetings have a section of their own. The client enters the date, hours and place, and builds the content from ready-made blocks: text, a photo, a video from YouTube or from a file. Speakers, workshops and exhibitors are added as sections with people cards.

When an event ends, it moves on its own to “Past events”. Nobody has to remember to move entries around.

Articles expand on forest and game-meat topics, divided into categories. The list of points of sale closes the journey: whoever has read about the subject and become interested can check right away where to buy.