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When designing the visual identity for Math in Art, we were inspired by the work of Maurits Cornelis Escher and Hamid Naderi Yegahen, who use mathematical principles to create their works.
Our main challenge was to create an optical illusion, which we transferred onto the poster, logo and exhibition catalogue. The clear typography combined with a linear poster and a simple in its form logo refers to the Mobius Ribbon.
The visual identification we have designed is minimalist, yet exceptionally accurate in its message – after all, less is more!
Wystawa Math in Art