PROJECT
ziarno-kawy.pl
About the project
Ziarno Kawy is a B2B sales landing page for companies, offices, and hospitality venues looking for high-quality whole-bean coffee.
The goal was to design and launch a landing page that explains the offer clearly and builds trust — driving users to contact, not browse a classic informational site.
The page was built as a wholesale sales tool, not a traditional company website.
Scope of work
Landing page strategy & structure
We started by defining the business goal — B2B lead generation. The key was to show product quality and wholesale terms quickly, with a single, clear call to action.
We structured the landing page to explain who the offer is for, highlight product quality, and lead users to contact without friction.
Design & UX
The visual layer uses a simple, aesthetic style that keeps focus on the offer and wholesale terms.
Design supported sales — no pushy messaging, but a clear value proposition for the product.
Landing page development
The landing page was coded as a fast, responsive, conversion-optimised site.
We ensured:
- clear content hierarchy,
- fast load times,
- correct display on mobile,
- solid SEO fundamentals.
Final outcome
The result is an effective, polished B2B landing page that:
- clearly communicates the wholesale whole-bean coffee offer,
- builds trust from the first scroll,
- supports wholesale sales,
- guides users to contact without unnecessary steps.
A project where strategy, design, and technology work together towards one clearly defined business goal.
